HSBC Affluent Survey

As we enter 2026, the Hong Kong affluent class starts a new page in their wealth roadmap. According to the latest HSBC Affluent Survey, the interviewed Hong Kong millionaires become multi-millionaires at the average age of 39, and it typically takes 8 years for millionaires to grow their assets to become multi-millionaires.
On average, there is 1 multi-millionaire in every 13 Hong Kong residents.

Multi-millionaires are closer than you think

1 in 13 Hong Kong residents
are multi-millionaires (in terms of liquid assets)

Most multi-millionaires are not born with silver spoon, nearly 70% built their wealth mainly through their own efforts.
Their main income sources are: 22% from investment profits, 20% from own business profits, 12% from interest earnings and rental incomes

Unique strategy to accumulate
assets to multi-million level – typically through purchasing high-return investment products

- 41% Purchased high-return investment products
(e.g. stocks, funds, etc.)- 34% Invested in alternative assets
(e.g. private equity funds, private credit funds, hedge funds, cryptocurrencies)

Investment portfolio

Multi-millionaires typically hold

72% of their assets in investment and insurance
10% higher than millionaires

Multi-millionaires typically hold more than 6 types of investment products,

33% more than millionaires

Multi-millionaires plan to invest in approximately 5 different markets,

42% higher return compared to millionaires

Finance leveraging

88% multi-millionaires indicated

they have / intend to have leveraged financing to
achieve higher returns/profits

Private market investments

55% multi-millionaires stated

they have invested in / would like to invest in private market investments

82% multi-millionaires agreed

that private market investments
can capture higher potential returns.

Better legacy planning

93% multi-millionaires have legacy planning needs, and 71% have begun their legacy planning

Greatest challenge in wealth succession: 48% multi-millionaires indicated concern over the next generation’s ability to manage wealth

Wealth succession across 3 generations: 80% multi-millionaires have already planned ahead and intend to pass their wealth onto grandchildren

Almost 70% multi-millionaires choose HSBC for legacy planning.

Join the multi-millionaire ranks

What do millionaires plan to do to accumulate their first HKD10 million?

-Effective way of savings (44%)-Search and invest in products with estimated high return (43%)-Diversify investments across different products (37%)

Craft your strategy to diversify investments, achieve wealth growth in the long run

Placing money in the investment market is expected to yield a higher return. 86% agreed that income resources no longer relies solely on renting out properties

45% only engage in single investments like fixed deposits. Respondents have indicated their returns in 2024 underperformed the market index.

‘Cash is no longer king’, 47% respondents ⁠missed out on the potential return from the stock market rebound, and 73% indicated that cash returns cannot outpace inflation.

77% intend to diversify their investments to enhance their investment portfolio’s return and resilience.

Plan ahead to enjoy your ideal retirement life

Respondents expect to have HKD48,580 monthly passive income during retirement, while multi-millionaires expect to have HKD160,000 monthly passive income during retirement.

Close to 70% of respondents prefer a flexible retirement model/ 29% envision a "sojourn retirement"

Retirement reserve is approximately the total annual income of 10 years.

79% are looking for more ways to diversify investment, to enhance stability of their passive income in preparation for their retirement reserve.

AI and Investing

64%

respondents invested in / plan to invest in the AI sector in the next 5 years

58%

believe using AI for investments will help achieve higher returns

54%

expect bank/ wealth planner to use AI to develop their investment strategy

From now till 31 March 2026, New to Investment or Existing Investment Customers who have made Eligible Investment Transactions with a specific transaction volume and successfully registered for the promotion can enjoy a Guaranteed Reward (of either 200 units of designated ETF product or the guaranteed gold souvenir) and join the Gold Coin Lucky Draw.
Gold Coin Lucky Draw (HSBC Limited-Edition 1.60 Tael 999.9 Gold Coin)Eligible customers can have ONE lucky draw chance for every accumulated HKD1,000,000 of Eligible Investment Transaction during Promotion Period. Lucky draw chances will be doubled for Eligible Investment Transaction involving more than ONE eligible investment product types. Each Eligible Customer is entitled to have a maximum of 40 lucky draw chances under the Lucky Draw.
For details, please refer to the HSBC HK website.
Investment involves risk. Terms and Conditions apply.

* Findings are based on the results of the ‘HSBC Affluent Survey’, conducted online in November 2025. The survey engaged 2,018 Hong Kong residents aged 25 to 64. The research was structured in two phases:
1. 1,000 respondents without applying any asset-based criteria were interviewed to assess the proportion of multi-millionaires within the 25–64 age group in Hong Kong.
2. 1,018 respondents with HK$1 million or above in liquid assets were interviewed to understand the wealth management behaviors and attitudes among millionaires and multi-millionaires.